Story Catcher Publishing Expansion: Author Platform

When Story Catcher Publishing opens for submissions in the Fall in 2023, the writers we will be working with will come to us from one of two groups. One group of writers will have worked on their author platforms before submissions and will be able to show us the strength of their social media networking. The other group of writers will still be learning their way around social media and might need our help once it’s decided to work with them on their project. If you are in that second group or even just don’t know some of those sites out there to promote yourself and your work, here is a brief overview of the major social media platforms to consider:

  1. Author Websites

WordPress.comOver 400 MILLION people use or visit a WordPress website every month. Probably one of the most used website hosting companies, WordPress has a free version that gives authors the ability to set up their own website as well as being able to run their blogs from the same account. There is also an easy way to create a online bookstore on the WordPress site so an author can display their books with purchase links included. You can find a beginner course on learning how to use WordPress by clicking on this link…Over 180 MILLION people use or visit a Wix website each month. The free version offers website, blogging, and ecommerce support but does have some limitations. Here is a review of the pros/cons of using Wix……Over 4.2 MILLION people use or visit a Squarespace website every month. I don’t know much about this provider but apparently there are enough people using this website host every month to possibly consider using it. Here is a review of the pros/cons of using Squarespace…

It may not be as important as to which website provider works best for YOU as long as you work on creating a website so potential readers of your books will be able to find you. YOU have to create a way to promote your author identity to the world.

2.…The website hosts listed above are just a few of the options to host your blog. is the original way to create and maintain a blog. It is used by only 1% of internet users, but still offers a strong basic program for a beginner writer. Here is a review of the pros/cons of using Blogger…

3.…Over 2.9 BILLION people use or visit a Facebook page every month. While there is some negativity (political, religious, social, etc) on Facebook, there are many, many Facebook groups supporting writers and their books. Here is more information about why you might want to consider creating a Facebook account…

4.…Over 396 MILLION people use or visit Twitter every month. I’m slowly building my following on this social site. Twitter readers are different than some of the other sites because they look for frequent, short bursts of information throughout their day. Here is more information about why you might want to consider creating a Twitter account…

5. 500 MILLION people use or visit Instagram every month. I don’t have a huge following on this social site but what writers need to realize is that you don’t have to have thousands of followers on EVERY social site, to have a strong following over ALL sites. Here is more information about why you might want to consider creating an Instagram account…

6.…Over 478 MIILLION people use or visit Pinterest every month. I use my Pinterest account to collect possible story ideas, create collections of things that interest me, and connect with my followers on a different level. Here is more information about why you might want to consider creating a Pinterest account…

7.…Over 900 MILLION people use or visit Linkedin every month. This social site, for me, is more about networking and possible job connections. I share my brand and connect with writer groups. Here is more information about why you might want to consider creating a Linkedin account…

9.…Over 2.5 BILLION people use or watch YouTube videos every month. I am just starting to use this social site and have a couple of book trailers on YouTube, but I have much to learn about how can grow my brand. Here is more information about why you might want to consider creating a YouTube account…

10.…Over 732 MILLION people use or watch TikTok videos every month. I don’t really use TikTok for Story Catcher Publishing but even then, I managed to pick up some followers who enjoy the videos I share that other creators make. There are opportunities for writers on this social site and ways to grow. Here is more information about why you might want to consider creating a TikTok account…

What should newbie writers focus on?

Many new writers get overwhelmed by the fact there are so many social media sites to choose from. You have to know what you want from your author platform. Whatever you choose, CONSISTENCY needs to happen.

Consistently post.

Consistently engage with your audience.

Share bits of your personality and make yourself REAL to people. Then they will become invested in you and your books. Story Catcher Publishing will be checking out our author submissions this Fall and will vet any authors we are interested in possibly working with. If they have a presence on social media, we’ll look at how they consistently engage with their followers. And if they don’t have a presence, then we’ll know how we might be able to help them in the future!

Make sure to come back next week for another update on our expansion…


Hybrid published author, Donna L Martin, has been writing since she was eight years old. She is a 4th Degree Black Belt in TaeKwonDo by day and a ‘ninja’ writer of flash fiction, children’s picture books, chapter books, young adult novels and inspirational essays by night. Donna offers occasional BOOK NOOK REVIEWS of great children’s books and offers WRITERLY WISDOM to new and established writers. She is a member of the Society of Children’s Book Writers & Illustrators, Alliance of Independent Authors, and Children’s Book Insider. Donna loves dark chocolate, going to the beach and adding to her growing book collection.

Want to connect?




LinkedIn: Donna L Martin/Story Catcher Publishing

Goodreads: Donna L Martin

Mail: Donna L Martin

c/o Story Catcher Publishing

P O Box 27788

Knoxville, Tn 37927




5 Ways To Avoid The Slush Pile

by Donna L Martin


No two words strike more fear in the heart of a writer than “slush pile”. And I think no two words cause more confusion for a writer as well.

Whether you are a newbie writer or established author, sometimes it’s hard to either figure out exactly what an agent or publisher wants to see in a subbed manuscript, or even what a slush pile is. So let’s clear up confusion number one…

What exactly IS a slush pile? Simply put, it’s where all manuscripts end up if they haven’t been specifically requested by an agent or publisher. No matter how fantabulous your story is, if the right person doesn’t request it, you’re still going to fight to make your way to the top of the stack..

So what’s a writer to do?

Bottom line, you want your story to have the best chance to catch the eye of that agent or publisher who will be so blown away by your stellar storytelling style they can hardly wait to mail that fat advance check to you, right?

Well, I can’t guarantee THAT, but I CAN tell you five ways to help you avoid swimming at the bottom of some poor publishing assistant’s “to read someday” stack. Here they are:

1. Writer’s Conferences…if you can afford it, conferences are one of the best ways to meet agents and publishers face to face. Publishing professionals are only human and that human connection, along with a perfectly polished pitch, might just be the thing to get a request for your manuscript.

2. Twitter Pitch Parties…participating in pitch parties like #PitchMas, #PitMad, and others are the next best thing to meeting agents and publishers face to face. Participating in a Twitter pitch party is a great way to network and possibly even meet your next future agent!

3. Agent Contests…entering contests like Miss Snark’s Monthly Secret Agent Contest at helps get your pitches out there where agents and publishers can see them. It only takes one well crafted pitch to entice them to ask for more.

4. Publishing Contests…there are literally hundreds of contests out there offering publication as part of the prize package. Valid sites to check out include the Poets & Writer’s list at, or even specific submission sites like Creative Nonfiction at

5, Author Platform & Social Networking…the path to publication is long and rocky and weighed down in twisty curves to frustrate the newbie writer. Building a strong author platform to include a website or blog, Facebook Author Page, Twitter presence, Pinterest boards, etc. shows potential agents & publishers you are deeply committed to your craft and your career. Seek out the agents or publishers you are interested in and connect with them through social sites. Take the time to interact with them on their blogs, on Twitter and Facebook. One of those connections could eventually be just the thing you need to garner that coveted manuscript request.

There you have it. Publishing is a subjective business and as a professional writer, you must do your due diligence to make sure your manuscript has the best chance to avoid the dreaded slush pile.






Amelia Earmouse travels back through time to uncover little known secrets. You may THINK you know your history, but wait until you see what Amelia uncovers in this latest volume of HISTORY’S MYSTERIES!

In Book One, Ship of Dreams, ten-year-old Margaret can hardly wait to see the largest ship ever built visit Southampton! Life is already hard for her family in the spring of 1912, but the coal workers’ strike could turn a bad situation into a deadly one. Margaret hopes to see the great Titanic leave on its maiden voyage, but will the strike prevent it from happening?




donna - Copy


Best selling, award-winning author, Donna L Martin, has been writing since she was eight years old. She is a 4th Degree Black Belt in TaeKwonDo by day and a ‘ninja’ writer of children’s picture books, chapter books, young adult novels and inspirational essays by night. Donna is a BOOK NOOK REVIEWS host providing the latest book reviews on all genres of children’s books, and the host of WRITERLY WISDOM, a resource series for writers. Donna is a member of the Society of Children’s Book Writers & Illustrators and Children’s Book Insider. She is a lover of dark chocolate, going to the beach and adding to her growing book collection. Donna’s latest book, HISTORY’S MYSTERIES: Ship of Dreams, is available in eBook and print form from Amazon, Barnes & Noble, Books A Million, and other online retailers. Also, coming soon to the Titanic Museums in Branson, Missouri, and Pigeon Forge, Tennessee!






***This is PART THREE of a five part series to uncover some myths about becoming a published author. Make sure to come back next week and find out more insider secrets about the writing industry!***


5 Common Myths About Getting Published, Part Three

by Donna L Martin


The myths I’ve been uncovering are nothing new and you’ve probably already heard some of them before but it is always nice to be reminded of what is true and what might not be on the path to publication. When I started getting more serious about my writing back in 2010 I felt a bit overwhelmed with everything I had to quickly learn to improve my writing. Then I had to figure out the difference between agents and publishers as well as trying to determine just what they were looking for. By the time someone starting asking me what social media sites I was on and how many followers I had I wanted to scream! If you’ve ever felt like that just take a moment, take a breath, and realize you are not alone. While I was sorting everything out I ran across maybe one of the biggest myths of all…




While it’s true an agent or publisher will check to see if you have a website or blog and maybe even a Twitter or Facebook page, they know it takes time to build an “author platform”. Rushing to get as many followers as you can but having nothing to give them in return will only result in leaving a bad impression with your potential readers. There is a general rule of 80/20 when it comes to social networking where you are engaged with others 80% of the time and only promoting yourself or your books 20% of the time. It will also depend on which site you are using as to what you might offer your audience.

Here is a list of all the sites I currently participate in…some sporadically and some on a more day to day basis but all are set up to send me prompts of new posts I might need to be aware of. Probably while I sift through at least two to three hundred emails per day…;~)

WordPress (…this is where my own blog, STORY CATCHER PUBLISHING ( comes from. I switched from Blogger to WordPress last year for one simple reason…it offered me more support and expansion possibilities than any other site I had researched. There are advantages and disadvantages to any one of the sites so take the time to do your research to find which one is best for you. Here are some other free blog sites…

Facebook ( …I have a personal account and a “fan page” listed under STORY CATCHER PUBLISHING ( My personal account is for anything that interests me and the fan page is for my blog posts, videos or pictures I think my readers might enjoy, and anything writerly. I am also a member of about twenty Facebook communities which include wrters, readers, and people sharing other interests I have and I comment on all of those as often as I can…usually 3 to 4 times a week or more.

LinkedIn (  …I use this site for more professional contacts. I have a lot of authors, agents, editors, publishers, librarians, etc. on this account who want to connect with me. I also list my blog posts here.

Pinterest ( …I really enjoy fooling around with my Pinterest account and currently have many boards for people to choose from. It’s another place I can post my books, blog posts, and other things writerly as well as giving a chance to see some of my other interests.

Goodreads ( My Goodreads account is full of books I’ve read over the years and is another place where my own books will be listed. I read the discussions but only comment occasionally.

Amazon ( …I have an account set up on Amazon through Author Central. It has links to my website and lists all my books.

Twitter (…I list my blog posts, my books, share other writerly posts, and just anything that might interest me.

Instagram ( …this is my newest account and I’m just learning my way around it.

Some of these social sites I’ve used for years and others for just a couple of months. Yes, social networking takes time. Yes, it requires a lot of participation and some may think it only as a necessary evil. I’m very much a online people person, so I enjoy connecting with others. I love learning new things and participation in these sites give me the opportunity to be exposed to a variety of mindsets as well as other cultures.

From a business viewpoint it expands my platform. I have around 12,000 followers over the various platforms but it didn’t start out that way. While that is HUGE for me, in the publishing world I am still a mere speck on the social networking radar but that’s okay.

I may be tiny but I’m mighty and I’m continuing to get better at this whole social media thing so who knows what might happen over the next year? New authors don’t need to spread themselves so thin. Pick a site or two and get to know the people who hang out there. Comment, repost, engage…be present and allow them to see another part of you.

What social networking sites do YOU use? Do you have a favorite? Let me know in the comments…






International best selling, award-winning author, Donna L Martin, has been writing since she was eight years old. She is a 4th Degree Black Belt in TaeKwonDo by day and a ‘ninja’ writer of children’s picture books, chapter books, young adult novels and inspirational essays by night. Donna is a BOOK NOOK REVIEWS host providing the latest book reviews on all genres of children’s books, and the host of WRITERLY WISDOM, a resource series for writers. Donna is a member of the Society of Children’s Book Writers & Illustrators and Children’s Book Insider. She is a lover of dark chocolate, going to the beach and adding to her growing book collection. Donna’s latest book, LUNADAR: Homeward Bound (a YA fantasy), is now available in eBook and print form from Amazon, Barnes & Noble, Books A Million, and other online retailers.

WRITERLY WISDOM: Elizabeth H Cottrell




ACTION CALL TO AUTHORS: Get Visible, Get Known, And Get Sales! Eight tips for building an author platform with online tools


by Elizabeth H Cottrell

Congratulations on getting that book written and published! Now “all” you have to do is get it out in front of people so they’ll buy it. Of course, many consider this the hardest part, but there’s no place to start except from where you are, and one step at a time will move you in the right direction towards your goal of increasing your visibility as an author and selling your book.

Marketing in general—and book marketing in particular—is changing daily, and while that can feel overwhelming, I want you to remember people are still people, and they still prefer to buy things from people they “know, like, and trust.” In some ways, that’s no different than it was in our grandparents’ generation, but now we have some fantastic new tools to get the job done. Your mindset should not be on selling your book, but rather on building an army of true fans who’ll be ready to buy your next book before it’s even out. (See Kevin Kelly’s seminal article entitled “1000 True Fans.”) This is the essence of relationship marketing.

It’s important to spend some time reflecting on your audience or target market. Who are they, and where do they “hang out”? The answers to these questions will help you prioritize your marketing activities. A friend who served on a bank board with me used to say, “If you want to hunt ducks, you’ve got to go where the ducks are.” So true! If you already have a blog, Google Analytics can help you identify where your followers are coming from. Facebook Page Insights is becoming very useful for telling you where your page visitors have come from.

While there are many offline ways to promote your book, this article will focus on ways to harness the power of the Internet to gain visibility and book sales.

What’s an author platform and why do I need to build one?

An author platform is one thing your grandparents would envision differently, and of course we’re not talking about a stage built of wood. Your author platform can be thought of as a rocket launch pad from which you’ll send your books out into the world. But mostly, it’s your brand—a brand built with readers and potential fans one relationship at a time, using many different techniques:
1. Creating a web presence with a website and blog

2. Building your email list of true fans so you can stay in touch with them

3. Responsive and regular activity on your favorite social media platform

4. Posting your biographical profile wherever you can

5. Activity in relevant forums and groups and commenting on appropriate blogs

6. Regular cultivation of reviewers, bloggers, and journalists

7. Learning from your peers

8. Turning your readers into ambassadors

We’ll talk about each of these in more detail shortly. Some will appeal to you more than others and could be considered optional. Some are pretty essential. All can make a difference, and I’d suggest you do all of them at one time or another.

But I’m an author, not a marketer!

Sorry, but unless you’re a blockbuster best-selling author, you’d better be both. Don’t let the idea scare you. Just think of every present or future reader as a present or future friend, and you’ll grasp the right mindset for relationship marketing: making authentic connections and nurturing them until they become true fans.


Isn’t my publisher supposed to market my book for me?

If you’re one of the relatively few published authors who actually have a publisher, they may promote your book through ads and media. But more and more, they rely on authors to work their own connections and relationships to promote their books. In fact, many publishers will only sign on new authors who bring an existing author platform with them.

Start marketing your book before it’s finished.

Whenever possible, build buzz before your book is even available. Start talking about your book on your social media channels. You can even create a Facebook page for the book to get conversations started early. Some authors are brilliant at getting their fans involved in contributing ideas or even direction and content for their book. When John Maxwell wrote Everyone Communicates, Few Connect, he used his blog to ask for stories and input from his readers for months before the book was published. He didn’t include everyone’s comment, but he did list every person’s name insider the cover. He even included a thumbnail photo of them.

Action steps to build a robust author platform:


1. Create a professional website/blog and keep it up to date.


If you don’t have a website already, I highly recommend you consider a website. While you still have to purchase hosting and a domain name, WordPress itself is free, and it offers a very robust content management system that makes it easy to create pages and blog posts and even sell things from the site. You simply must have your own “digital real estate” that you control yourself. More importantly, with just a bit of WordPress experience, you can add and change content yourself without having to hire a webmaster to do it for you. It’s usually worth getting some professional help with the set-up so it doesn’t look homespun, but why be at a webmaster’s mercy for ongoing changes if you don’t have to?

Your website and the content you put on it will allow the search engines to find you and become more visible online. Use keywords in your headlines, pages and posts that match what your target market is looking for.

Make sure your website content “sounds” like you. I’m a fan of Craig Johnson’s Longmire books, and his website has several features that help the visitor get to know him. There are lots of pictures and an “Interrogation” page that consists of an interview with the author that is very revealing of his quirks and personality.

Here are some other website features than can help with the site’s “stickiness” and increase your visibility:

· Blog: If you think you can post regularly to a blog (minimum monthly but better weekly), it can be become a very effective way to increase your visibility. This is a great place to answer reader questions (or imagined questions). You can also use it to provide your back-story for your book. Don’t forget to list your blog on Kindle so Kindle users can subscribe to it there:

· Email opt-in box: See #1 below for more on this. In addition to an opt-in box in your sidebar, you might also want to create a whole landing page that incorporates an opt-in box along with an invitation to your readers to get free updates or a special offer. You can use a link to this page in your Facebook or other advertising.

· Video: Video is a powerful way to get people to build that “know, like, and trust” factor more quickly. Think about it. When you go to a website and there is a short welcome video from the author, especially when it’s sincere and warm, you start feeling good about them and more interested in what they’ve written. You begin to feel as though you know them personally. Virtually every cell phone, camera, and computer now has video capability, so you no longer have to spend lots of money to create a simple, effective video. Lou Bortone is my go-to guy for video marketing information and training.

· Media Page: Make it easy for an interested person to get information about you, especially journalists or bloggers. This might be on your Contact Page or it might be a separate “Media” tab of your menu that takes a journalist or media representative to lots of information they might need to write about you. This could include biographical facts, recognitions, high-resolution photos, quotes, and excerpts.

· Extra value content: Some authors use their website to enhance the value of their book by adding more content just for readers. For fiction, this might be an author interview about the book. A short prequel or sequel can be enticing, as can some additional background information about your characters. For nonfiction, your website could include additional information, charts, and graphs that further elaborate on the topic of your book. Give readers a URL for this information right at the end of your book.

Here’s a useful article called “Ten Author Websites That Really Do The Business” by Simon Appleby. It spotlights ten effective author websites. Besides looking at the sites, read the comments for each one to see what the article author considers pros and cons.


2. Build an Email list


This should be a high priority for anyone with an online presence. Denise Wakeman, co-founder of The Future of Ink website, considers it among the top five essential elements for selling more books. As she stated in a recent article,

“Without an email list of qualified prospects and customers, you will always struggle to sell your book. The people who give you their email address are telling you they value what you offer and want to hear from you.”

Here’s her complete article:

A reputable email service provider will not only save you time and headaches, but it will also ensure you don’t run afoul of spam regulations. You can create customized lists if your wish (e.g. a separate list for each book you write), and the tools offered by your provider will make it easy to send messages, newsletters, or updates to your followers. I started with MailChimp for free. Since I also do affiliate marketing, I have since moved to Aweber. Other reputable email service providers include Constant Contact, KickStartCart, and InsfusionSoft.

The email sign-up form (a.k.a. opt-in box) usually appears in your website/blog sidebar. WordPress makes this very easy with its sidebar widget functionality. Sign-ups increase if you offer a free digital download in return for your prospect giving you their first name and email. This could be an excerpt from your latest book or a short report on the topic of your book. This is sometimes referred to as “ethical bait.”


3. Get active on at least two or three social media platforms.


As I write this article, the “big four” social media platforms are Facebook, Twitter, YouTube, and LinkedIn, but Pinterest and Google+ are not far behind. YouTube goes hand-in-hand with the others, because it is the best place to upload your videos and then get YouTube’s embed code to place them on your website or talk about them on your other social media platforms.

Don’t get involved in more social media platforms than you can handle, because it’s very important for you to monitor them and respond to comments and questions from fans and readers. Learn how to “listen” to what’s being said about you, your book, or the topic of your book. This article “4 Steps to Create a Social Listening Strategy” by Sandy Carter on can help you get started.

Never underestimate how thrilled your readers will be when they can actually have a conversation directly with the book’s author. I write a lot of book reviews on Amazon and Goodreads. Often an author will leave me a message thanking me for my review. I’m always impressed and appreciative when they make this kind of effort. They’re paying attention and they’re hustling. You should be too.

Consider creating a Facebook Page for each one of your books. This is the perfect place for fans to come and ask questions about the plot or the characters, and this is where you can start conversations with your fans that make them feel you are accessible and likable. I’ve listed an article by Wes Locher in the Resources section below on other ways to use Facebook to promote your book.

4. Post your biographical profile wherever you can


Every social media platform offers the ability to create a detailed personal profile. Here’s your chance to shine! Be real and don’t be afraid to be authentically quirky. If drinking a glass of red wine puts you in the mood to write, tell your readers. It helps them know you and like you.

Don’t forget these important places for establishing your presence with a profile.

Author Central on Amazon: Besides a place to put biographical information, there is a great deal of functionality here too, including the ability to add RSS feeds for your blog or other sites.

Goodreads Author Program: There is a great deal of interaction between authors and readers on this site. Read the instructions about it on Goodreads to learn how to take advantage of it. 

Google – if you use Gmail, you already have a Google account, but if not, create one. Make sure you’ve filled out all the profile information. When your Google name appears, it is clickable and goes to this information. 

Even places like TripAdvisor and many other commercial sites offer you a personal profiles when you register with them. Whenever you get a chance, let people know you’re an author and how they can learn more about you. You may also find some directories in which to add a listing by searching for “directories for book authors” in your search engine’s search box.


5. Find forums and groups in your field and comment on relevant blogs


This may be more useful for nonfiction books, but if you can find a forum where people are discussing topics related to your book, you may have an opportunity to add value to their community and become known for your expertise by the forum members. Use Google or another search engine to search for “forum+your topic or niche.”

It’s extremely important to abide by forum rules. While most will prohibit direct promotion, many do allow you to create a signature that shows up every time you write a post. Here’s an example:

Jane Doe
Contributing author, Book Title

Facebook and LinkedIn both have hundreds of groups you may ask to join. In both cases, log in first, and then use the platform search box to enter keywords such as “book marketing” or “book promotion.” In LinkedIn, you can select “Groups” from the drop down box to the left of the search box. Most groups will require you to request to join.

Commenting on other blogs can be a surprisingly effective strategy, especially if it’s done thoughtfully and respectfully, without pushing your book. Be sure you have a account that links your thumbnail photo with any emails you might use when you register at a blog. When you leave a comment, not only will your picture show up, but your user name will be a live link to whatever website URL you have entered in your registration. If your comments are interesting and thought provoking, readers may become interested enough to click on the link and learn more about you.


6. Cultivate reviewers, bloggers, and journalists


Every time you are mentioned in an article, a blog post, a Facebook post, or a tweet—either positively or negatively—it increases your visibility to an entirely new group of people. It makes sense to cultivate relationships with those who have their own large audience and who can help you spread the word. Reviewers, bloggers, and journalists are at the top of this list.

In #5 above, I mentioned the importance of leaving comments on other blogs, including blogs that review books. Bloggers love to get substantive comments that add value to the conversation about their post. If you become a regular commenter, believe me, most bloggers will notice.

In #4 above, I included links for getting on listed on Amazon, Goodreads, and Shelfari. These links also include information about how to leverage those sites and their easy access to readers and reviewers to get more visibility.

Here’s an outstanding article by Penny Sansevieri called “How to Get Reviews by the Truckload on Amazon.” She gives quite a few very clever and different strategies for approaching those who write book reviews on Amazon.

Joan Stewart, The Publicity Hound, has several blog posts about what to do—and what not to do—when pitching to journalists and bloggers:

HARO (Help a Reporter Out) is a great way to learn about journalists who are looking for information or people to interview for an article they’re writing. It’s free to sign up, and you can select getting notices in specific categories. These are usually quite time-sensitive, so check them regularly.


7. Learn from your peers



This overlaps with other items on this list, but it bears repeating. Don’t reinvent the wheel when you can learn what has worked for others trying to do the same thing you are. Interact with peers in groups, forums, and online webinars. I’ve listed some terrific resources below that will get you started.


8. Turn your readers into ambassadors


Many authors forget to do one simple thing that can make a big difference in sales: ask the reader who has just finished your book to tell their friends via social media or word-of-mouth. Right then…while they’re thinking about it.

Virtually all the strategies I’ve discussed in this article can contribute to building relationships with your readers and turning them into true fans. Then they become an invisible sales team, telling others about you while you sleep!


Don’t let yourself get overwhelmed!

This may all feel like more than you can do, but don’t let it discourage you. Not all of these things will be relevant to your particular situation or suit your particular personality or modus operandi. Just do something—take baby steps—on a regular basis to build your author platform, and a year from now, you’ll be amazed at the results. Of course, if you decide to take massive action, you’ll get results even more quickly.

And remember, whatever effort you make to build your author platform will help position you to get much faster results when you publish your next book!

What tips for building an author platform can you share with readers of this blog? Please comment below.


Resources for book marketing


Book Marketing Made Easy website: D’vorah Lansky is both an author and a book marketing wizard. She brings in experts to contribute to her blog and does terrific industry expert interviews that are informative and helpful for authors trying to increase their visibility.

The Future of Ink website: Founded by Denise Wakeman and Ellen Britt, this site offers a wealth of information from industry experts on all aspects of digital publishing, book marketing, book production, and much more. Use the categories or search box to find exactly what you want. 

Robley, Chris. “The 6 Best Book Marketing Blogs.” September 12, 2013:

Sanderson, Karen R., The Word Shark. Karen’s blog includes some excellent advice on branding and platform:
Social Media Examiner website: “Your guide to the social media jungle.” Founded by Michael Stelzner, this searchable site has everything you ever wanted to know about how to use social media properly and effectively. Guest bloggers include industry experts, and their training events are always value-packed.

Author’s Note: Some links are the author’s affiliate links, but she only recommends people or products she has used herself, and in no instance would your purchase cost more than if you used a regular link.


Elizabeth is a writer, author, and master connector and encourager. She is founder of and, where she spotlights the power of Connection in both personal and professional life. Her freelance writing and services are featured at She is a former leprosy researcher, a bank board member, a community activist, an Extra Class amateur radio operator, and a note-writing evangelist. Become a better Connector and opt in to receive her future Connection updates by using the easy sidebar opt-in boxes on any or all of her sites.
URL links is:




Here is another post in my WRITERLY WISDOM series I first ran back in 2013. Five years later, I’ve updated the material and made sure it still applies to today’s writers.  I take the stage this week with a look at social media. You can find me on Facebook (, Twitter ( or on my website (


Choose The Right Social Media For You
By Donna L Martin


I can remember when I first started writing professionally during the winter of 2010. There was so much to learn and one of the things I kept hearing was “You’ve got to build an author platform.” But what exactly did that mean?

Eight years later I don’t feel quite so ignorant about the plethora of social websites a new or established writer have to choose from. Below, I’ve listed ten of the most commonly used platform building websites an author should consider.


1) Blogging…a type of “online journal” supported by sites like Blogger or WordPress where writers can connect with “followers”. Blogging gives the most flexibility to write about whatever might be of interest to you, not just about the writing itself.

2) Facebook…a social media site where you, and millions of others, can connect with friends, family, and potentially unlimited followers from all around the world. You can even create separate “author” pages to promote your books as well as “fan” pages to encourage interaction amongst your readers.

3) Google Plus…a fairly new social website, Google Plus began in 2011 and is used by more than 100 million people per month with a total of over 400 million active users.

4) LinkedIn…this site is promoted as a professional networking social website. Writers can connect with other professionals, join discussion groups, post resumes and clips of their work, as well as go job hunting themselves.

5) Pinterest…one of the newest social sites, Pinterest uses “pinning” and “bulletin boards” to connect it’s 10 million monthly users with similar interests. It can be used to give readers insight to a writer’s other interests as well as a way to showcase a writer’s work.

6) Quora…this is a very useful site for writers, especially of the nonfiction variety. You can post your own research question and allow others to answer it or you can showcase your own expertise in a particular subject by replying and connecting with over 100,000 monthly users.

7) Reddit…registered users of this social news website submit copy or links to be voted on by other users. The larger the vote, the higher the rank, which determines the story’s position on the site’s pages. Not really set up for posting blog entries.

8) Tumblr…this social site is known for it’s picture sharing. Page views are in the billions as teenagers and young adults “reblog” and “like” posted images.

9) Twitter…writers who can condense their message into 140 characters or less will find this microblogging site perfect for them. Writers can use it to keep their followers updated with the latest info about their work and to connect in other ways.

10) YouTube…this extremely popular social network is used primarily for video production, vlogging, movies and music. With over 800 million unique views each month, writers can tap into an almost unlimited source of potential new followers if they understand the video technology.


Looking at this list, a new writer might be tempted to throw their hands up in frustration. Some writers struggle to make time for writing at all and now they are expected to become multiple social media participants as well?

Here are some questions to ask before deciding which social websites to join:

1) What do you want your online presence to do for your platform? Do you want to connect with potential readers? Maybe market your latest book? Even generate additional monthly income? How you honestly answer these questions determine which social media avenue will help you the most.

2) Are you trying to be an expert in a certain area? Your content on a new blog could showcase your expertise. If you’re an illustrator, a Pinterest account or WordPress website can spotlight your best work for future clients to view.

3) Who are you, anyway? The person you are as a writer or illustrator IS your brand or product you are trying to sell to the world. Blogging gives you the most freedom to express yourself through your posts while sites like You Tube provides a way to be even more expressive.


Bottom line is you don’t have to jump onto every social networking site out there. Decide what type of platform and message are you really trying to create before you choose one of these sites or maybe one I haven’t listed. Maybe a Facebook fan page to begin with while you visit some blogs or LinkedIn accounts to get a feel for how things work. Agents and editors who are interested in your work will google your name to see what your platform consists of, but one or two strong sites are much better than a dozen poor ones. And since you will have to find the time to devote to whichever site(s) you participate in, there is only one person who can choose what’s best for you!


Author Profile Pic


International best selling, award winning author, Donna L Martin, has been writing since she was eight years old. She is a 4th Degree Black Belt in TaeKwonDo by day and a ‘ninja’ writer of children’s picture books, chapter books, young adult novels and inspirational essays by night. Donna is a BOOK NOOK REVIEWS host providing the latest book reviews on all genres of children’s books, and the host of WRITERLY WISDOM, a resource series for writers. Donna is a member of the Society of Children’s Book Writers & Illustrators and Children’s Book Insider. She is a lover of dark chocolate, going to the beach and adding to her growing book collection. Donna’s latest book, My Journey, My Journal, is scheduled to be released by Expert Insights Publishing in the Fall 2018.