Story Catcher Publishing Expansion: 5 Easy Peasy Book Launch Party Tips

When Story Catcher Publishing opens up this fall for submissions, we are hoping to be able to celebrate many new book launches with our authors. With that in mind, we wanted to share some easy peasy tips for having a book launch that is not only fun, but increases the chances of getting books sales off to a strong start.


Do you write mysteries? Are your picture book characters animals? Is fantasy your thing? Whatever the theme is, make it the focal point of the party. When your audience is caught up in the theme of the party, it’s only natural for them to drift to the book table for a signed copy of your party themed book!


Is there something in your story that can be tied to a specific date? If I was doing a launch party for my HISTORY’S MYSTERIES: Ship of Dreams book about the Titanic, I might choose the maiden voyage date for my party. If your book has a specific holiday theme, maybe pick a date close to the holiday your book helps celebrate. If your target audience is teachers or librarians, maybe check the calendar for a day that is special to them and hitch your party to that wagon!


While bookstores are a great first choice when you’re thinking about where to have your book launch party, don’t overlook other possibilities as well. Check out places like bowling alleys, library meeting rooms, daycares, and even karate dojos like I’m contemplating using for the book launch of my latest chapter book, THE WARRIORS THREE, where three young boys try to raise money to attend a taekwondo tournament while still supporting a local library’s annual book drive. Look outside the box to find a really creative way to celebrate your book’s launch day.


Working hard to put a book launch party together won’t go far if you don’t advertise what’s about to happen. This is the time to work your social media, newsletters, venue websites, local newspapers and radio stations looking for feel good stories. If you plan to tie a portion of your sales to a local charity or other good cause, make sure to connect with them to have them share your good news as well.


While you want your party visitors to learn more about you as an author, you don’t want to hog the limelight. Try to have a photographer to take lots of pictures and videos of everyone having a good time. If you have a website, those book launch party pics and book signing photo ops will look great in your photo gallery.

Book launch parties can be large or small, costs hundreds of dollars or just pennies backed with a lot of creativity. What’s most important is to have fun while you are working the crowd and generating excitement about your latest book. Here are some links for more book launch party ideas…


Hybrid published author, Donna L Martin, has been writing since she was eight years old. She is a 4th Degree Black Belt in Taekwondo by day and a ‘ninja’ writer of flash fiction, children’s picture books, chapter books, young adult novels and inspirational essays by night. Donna offers occasional BOOK NOOK REVIEWS of great children’s books and offers WRITERLY WISDOM to new and established writers. She is a member of the Society of Children’s Book Writers & Illustrators, Alliance of Independent Authors, and Children’s Book Insider. Donna loves dark chocolate, going to the beach and adding to her growing book collection.

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c/o Story Catcher Publishing

P O Box 27788

Knoxville, Tn 37927